Kelly McGuigan
Director of Product Marketing, Skai
Local social advertising is really hard to manage and multi-location advertisers require workflows suited for their unique challenges. Today, Skai Local announces the support of social advertising to bring the same efficiencies to local social advertising as it has already done for years for paid search.
Managing all of the aspects that go into advertising is time-consuming work. Marketers are constantly being asked to do more with less and the logistics alone can fill the day, let alone setting time aside for strategic work to grow programs such as forecasting, budget allocation, and sifting through performance data to derive insights for the creative team to build better assets.
That entire process takes plenty of time for one business, but imagine if you had dozens or even hundreds of locations? For multi-location businesses—such as auto dealerships, retailers, big box stores, fitness centers, and food chains—it’s incredibly complex and difficult.
Because of this complexity, marketers who have to manage multi-location businesses generally have to find ways to cut corners and even pass on advertising opportunities that drive great ROI simply because they don’t have the time to do them.
Skai Local creates efficiencies for local marketers
Launched in 2009, Skai Local was the first platform to introduce industry-proven enterprise search capabilities and technology into the local market. For more than a decade, Skai Local has been the leading solution to help local marketers to run and scale thousands of paid search advertising accounts through automating labor-intensive tasks such as onboarding, managing campaigns, scalable insights, and reporting.
Manage local search and local social advertising together
Today, our mission continues as we complement Skai Local’s paid search capabilities to open up social advertising to the local level.
“Local agencies and advertisers have historically had limited bandwidth, tools and incentives to scale their marketing campaigns onto Facebook, explaining why their top request has been to add social capabilities to Skai Local,” said John Dobrowolski, GM, Social, for Skai. “With Skai Local, marketers can now manage local search and social campaigns in one unified platform, and this will boost productivity and ROI with Skai’s automation and AI-based optimization solutions.”
The same, best-in-class Skai Local features that our clients know and trust to manage their search campaigns are now available for Facebook, Instagram, and Facebook Messenger. In addition, cross-channel capabilities have been added to maximize productivity for both workflow and marketing investments, such as budget and optimization features that will automatically shift budgets to the best-performing segments, regardless of publisher, across Facebook, Instagram, and Facebook Messenger.
Local social…made easy
Local advertisers and their agencies have struggled to effectively and efficiently execute Facebook advertising at scale because of the rapid nature of location-based business cycles. By building connectivity to their search campaigns, Skai Local Social provides local advertisers advanced tools for client onboarding, audience management, budgeting and campaign optimization enabling them to:
- Manage thousands of Google, Microsoft, Verizon Media, and Facebook ad accounts simultaneously
- Automatically activate new accounts directly from a CRM or Order Management System
- Create and manage Custom and Lookalike Audiences for Facebook and Google in the same UI
- Access and activate thousands of third-party audiences through direct integrations with Epsilon, Experian, and Serasa Experian (Brazil)
- Optimize budgets across multiple Facebook campaigns towards a shared goal
- Apply advanced budget pacing, scheduling and rollover strategies
- Launch campaigns quickly through a time-saving creation workflow
- Consolidate and analyze performance data across search and social channels
Are you struggling with local social advertising?
Sign up for a demo now to see how Skai Local can help you with your local social advertising. Save time and drive business goals as you orchestrate localized campaigns across channels for up to thousands of SMB clients, dealerships, store locations, or geographic markets.
Skai Local is the only platform that combines all the features that an enterprise marketing tool can offer, while also focusing on the unique challenges of targeting local consumers at scale.
