In our Skai 5 series, we discuss digital advertising tips, tricks, and trends to keep you one step ahead of consumers, the market trends and your competition. For this portion of the series, we highlight five key capabilities of ecommerce advertising software and its uses.
Just like even the greatest carpenter needs the right tools to do his job, the best ecommerce advertising campaigns can get lost in the shuffle if they’re not reaching the right audience on the right platform. Finding an ecommerce advertising software platform that works to help your brand gain the insights you need to build cohesive, cross-channel campaigns is not only a smart way to save time and money, but it also ensures all your hard work pays off.
Here are five capabilities you should consider when evaluating ecommerce advertising software to help you maximize the return on your marketing investment:
1) Robust Product Capabilities
One of the biggest reasons to adopt ecommerce advertising software is the time and money-saving opportunities afforded by access to tools that help manage digital ad bidding and capturing share of voice. Best-in-class ecommerce advertising tools will come with features such as automated keyword harvesting, which allows brands to both win their most valuable keywords and avoid being associated with unwanted (or negative) keywords.
Additionally, ecommerce advertising software offers easy solutions for dayparting and managing budgets. All of these functionalities help brands to claim their share of voice, or measure of the market claimed by your brand versus that of your competitors.
2) Unprecedented Retailer Reach
When it comes to ecommerce advertising, particularly retail media advertising, creating successful campaigns is all about both selecting the right channels and standing out from the crowded market. Ecommerce advertising software offers full-cross retailer support in a single platform with a single login and interface, but also cross-channel campaign attribution support. These features allow you to see at a glance where your clicks, engagement, and purchases are coming from.
Skai’s Retail Media solution, for example, integrates with over 30 retailer publishers including Amazon, Walmart, Target, and Instacart. And these publishers sometimes have multiple retailers within them!
3) Unified Retail Intelligence
Another important facet of finding the right ecommerce advertising software is finding a robust source of the right data for building advertising campaigns that drive action.
Ecommerce advertising software offers insights not only into how customers are interacting with your campaigns across channels but also how they are interacting with your competitors’ content along with other critical, contextualized retail and advertising intelligence.
4) Experts At Your Service
While your creative team will remain completely in control of your ecommerce marketing and advertising efforts, a little help never hurts. An industry-leading ecommerce advertising software is about more than dashboards and data, the platform should also come with an arsenal of professionals who can train and support you through the onboarding process.
However, that initial training stage isn’t where support should end: ecommerce advertising software support should also extend to filling headcount gaps with implementation services and a constant source of expert advice as to best practices.
5) Cross-Media Excellence
As seamless cross-channel experiences become an essential part of digital advertising, connecting to customers wherever they are has become an increasingly complicated task. Ecommerce advertising software enables you to leverage a single platform to break down silos to create cohesive, cross-channel campaigns. Making every touchpoint count not only means that none of your digital ad spend is wasted but that customers understand they can count on you during each step of their journey.
With so many options available, it can be difficult to choose ecommerce advertising software. Make sure your pick offers all these benefits so that you can claim your share of voice no matter where your digital ad appears.
Are you ready to get started with the industry’s leading ecommerce advertising software?
As part of Skai’s™ marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers including Amazon, Walmart, Target, and Instacart all in one place. Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 92% increase in share of voice on Amazon for a Fortune 500 CPG brand
- 72% increase in revenue for VTech
- 1,390% year-over-year sales growth for Kamado Joe
Reach out today to schedule a quick demo to see all of our cutting-edge functionality for yourself.
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