Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by Ad News

“In Australia, the data shows that the volume of ads people clicked on rose 6.1%. Meanwhile brands pushed around 12% more ad dollars into paid search compared to the previous three months. As well as helping to increase Christmas sales, Skai said brands that spent a bit more over the period would benefit from a halo effect in terms of ongoing customer awareness.”

Read the full article on, AdNews.com.au