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by Ginny Marvin, Search Engine Land

“It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of product changes and developments we saw this year.”

Read the full article on Search Engine Land