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by Joe Kukura

An academic discussion comparing the benefits of advertising on Facebook or Google broke out into a freestyle rap battle between impersonated versions of the companies’ founders at the ad:tech marketing conference late Wednesday afternoon. The whole throw down is captured on the attached YouTube video.

Mild-mannered moderator Aaron Goldman, CMO of the digital marketing software firm Skai, closed the session by going into character as Mark Zuckerberg and issuing a long-form rap taunt directed at Google co-founder Larry Page.

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