As digital marketing matures and captures more of the overall media plan, cross-channel strategy emerges as a necessity rather than a luxury. Marketers see the value in cross-channel programs as investments in search and social make up more than half of most digital marketing budgets but not all have mastered the combined power of these two channels.
This Skai Guide explores why the intersection of search and social advertising is the right place to start to begin driving cross-channel synergy. Read on to learn how search and social complement one another, the key signals in each channel that can be leveraged, integration challenges and solutions, and how your other marketing channels will benefit.
Download your copy of The Skai Guide to Search and Social Intersections to discover how to harness the power of search + social.