January 3, 2013 – Today, Google announced that the U.S. Federal Trade Commission had closed its investigation into antitrust violations. In a blog post, Google disclosed that it was making two voluntary product changes to create a better experience. The first change gives websites the ability to remove content from specialized Google results pages. The second change allows third-parties that use the AdWords API, such as Skai, to mix and copy ad campaign data across search engine networks.
This change will make it easier for marketers to manage their ad campaigns across Google, Bing, Yahoo, and other global search engines through the Skai platform. More importantly, this change will improve search advertising performance by enabling marketers to quickly and effectively create optimal campaign structures and reallocate budgets to the keywords and channels that are providing the best financial returns.
“We commend Google for addressing the issue of advertising data portability and recognizing the value that companies like Skai bring to the digital marketing ecosystem,” said Yoav Izhar-Prato, Skai CEO. “Today’s announcement will make Skai’s advanced tools even more attractive to advertisers who want to manage all their search campaigns in one place and optimize overall results.”
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visitwww.Kenshoo.com for more information.
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