Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.


Make the most of this holiday season! Unwrap key planning resources, tips, and tricks to get ahead of the chaos and dive into the busiest season with confidence

Channel & Industry Snapshot

Check out industry trends, so you know how to benchmark your performance.


Data last updated: 11/23/2021


IMPRESSIONS BY CHANNEL:

Total impressions for the week that included Black Friday increased the most for retail media, up 33%. Paid search impressions for Consumer Goods & Retail advertisers rose by 13%, while paid social saw a decline of 3% compared to the previous week.
CLICKS BY CHANNEL:

Retail media ad clicks grew 30% last week as Black Friday kicked the holiday into high gear. While paid search clicks only increased by 18% week-over-week, the four week growth for the two channels was similar.
$
SPENDING BY CHANNEL:

Both paid search and retail media saw spending increase by more than 50% for the week of Black Friday, and total search spending has more than doubled over the last four weeks. Across Consumer Goods & Retail advertisers, paid social spending was only up 12% over the previous week.
RETAIL MEDIA BY CATEGORY:

Traditional gift categories continue to dominate retail media spending growth, with Consumer Electronics, Computers and Toys & Games leading the way again this week.
PAID SEARCH BY CATEGORY:

Footwear "outran" the rest of the named categories in paid search this week, growing by more than 2.5x.
PAID SOCIAL BY CATEGORY:

Several categories in paid social were bunched up around the overall average for spending growth this week. Clothing and Footwear were the only named categories growing faster than that average.

Skai Retail Media Holiday Toolkit

Our holiday toolkits are designed to give you all the best-in-class tactics and strategies to save you the effort. Learn from industry experts and easily apply their learnings.





Download the Retail Media Holiday Toolkit for best-in-class recommendations, tactics, and strategies across every retailers and marketplaces.

Download the Toolkit

Skai Paid Search Holiday Toolkit





Download the Paid Search Holiday Toolkit for best-in-class recommendations, tactics, and strategies.

Download the Search Holiday Toolkit

Download the Toolkit





Download the Paid Social Holiday Toolkit for best-in-class recommendations, tactics, and strategies.

Download the Toolkit

These posts are part of the Skai 2021 holidays series that shares publisher insights, tips, and tricks to help you make any last-minute adjustments to your holiday shopping season advertising plans.

2021 Publisher Holiday Trends: Amazon

Welcome, Marketers! Every year around this time, each of our publisher partners provides internal research with helpful data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these...

2021 Publisher Holiday Trends: Walmart

Welcome, Marketers! Every year around this time, each of our publisher partners provides internal research with helpful data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these...

2021 Publisher Holiday Trends: Gopuff

Every year around this time, each of our publisher partners provides internal research with valuable data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these publisher insights...

2021 Publisher Holiday Trends: Instacart

Welcome, Marketers! Every year around this time, each of our publisher partners provides internal research with helpful data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these...

2021 Publisher Holiday Trends: Microsoft Advertising

Welcome, Marketers! Every year around this time, each of our publisher partners provides internal research with helpful data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these...

2021 Publisher Holiday Trends: Pinterest

Welcome, Marketers! Every year around this time, each of our publisher partners provides internal research with helpful data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these...

2021 Publisher Holiday Trends: Roundel

Every year around this time, each of our publisher partners provides internal research with valuable data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these publisher insights...

Scale your success with Skai

Request a Demo