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Infinity_Awards_2016_Honorable Mention

Objective

  • Connect the impact of online marketing efforts with offline transactions and grow that volume consistently.

Solution

  • Utilize offline point-of-sale transaction data to inform Skai’s Custom Metrics and a Bid to Custom Metric Skai Portfolio Optimizer (KPO) policy.
  • Apply a campaign-specific custom metric formula to reflect campaign-level, in-store transaction rates and product margins and frequently update this formula using refreshed online-to-store conversion rates.

Results

  • Estimated year-over-year (YoY) increase in in-store revenue by 117%