Objective
- Leverage and efficiently expand traffic on app install campaigns, while maintaining growth of its traditional PPC program.
Solution
- Team with a third-party SDK to incorporate complete data measurement into Skai to accurately report in-app events.
- Utilize this data to inform Skai Portfolio Optimiser (KPO) to make mobile bid adjustments based on those in-app events.
Results
- Increased conversions by 20% year-over-year (YoY) and reduced cost per acquisition (CPA) by 32%.
- Increased mobile conversions by 382% and decreased mobile CPA by 40%.
