- Acquire new customers and efficiently drive return in stores and online.
- Use bulk ad creation capability and optimize based on audience and placement performance across Facebook and Instagram.
- Create and implement custom metrics to gauge specific KPI performance in the grid and in reporting.
- Utilize automated reporting to track performance and make optimizations via the Skai and Facebook pixels.
- Utilize persona groups to streamline trafficking process across devices and ad types.
- Increased conversion rate by 39% and return on ad spend (ROAS) by 219% while decreasing cost per order by 71%.